Computer Science And Its Impact On The World - 1200 Words

Contrary to popular belief, computing has been in existence for ages. â€Å"Man started off by counting on his digits, he needed ways to measure the months and seasons in order to perform religious festivals and ceremonies at the correct time, which resulted in counting notches on sticks or marks on the wall† (Hoyle).These were some of the struggles that catapulted efforts towards computing. However the first computing device to be made â€Å"was the abacus, helping the ancient Technorati gain an edge over trading partners still counting cows and amphorae by hand†(science festival).Since then computing has taken great strides and became a fundamental part of our lives. Today, we use computer science products in everything we do from just turning†¦show more content†¦However, the importance of computer scientist today is undeniable, whether it is in animation, industries, advertising of predicting the weather; they have made their mark in the society. To illus trate the rate computer science is improving by, in less than 10 years neither Facebook, twitter nor iPhones inventions that most of us today can’t imagine living without today were invented. This is the result of the efforts computer scientists put day and night in innovation to keep on improving technologies and therefore making our lives easier and improving the quality of our lives. As an from a family in Africa their lives were changed with something as little as a solar panel installment. For years this family had never had light at night in their house and electricity didn’t get to their isolated homes, but with this installment they could stay up late and night and their children will have light to do their home work. This goes in in the united states too â€Å"I was so amazed to see this children who can’t even write their own software interact with this computers in a way we never had a chance in our day†(Jobs).This is what Steve jobs one of the biggest inventors off all time stated as he was talking about the how he saw kids and people of all walks of life from the trash man to teachers using his inventions without any knowledge of computer science to show how much we have come. Computer scientists have

African Americans And The Civil Rights Movement - 1624 Words

During the early 1950’s and 1960’s, the civil rights movement defined how African Americans progressed from being considered second class citizens to a unified demographic who became more endowed to handle the high tensions between them and the white segregationists. After World War II, protests began to rise between the 1950’s and 1960’s. The large number of blacks that served in the military or worked in the war industry saw that they had a greater place in the world than they had been given in previous years. After the war, the urban black middle-class and the roles of African American leaders grew. For example, teachers, ministers, and other educated blacks at the time were more aware of the obstructions being placed in front of their†¦show more content†¦As well as providing relief for damages in cases of intentional employment discrimination and clarifying provisions regarding disparate impact actions. Malcolm X was a prominent civil rights leader who supported the advocacy of black pride as well as well as being a proponent of segregation and how violence shaped the way African Americans viewed self-defense.Throughout history, people of color were forced to submit themselves to slavery. Many were kidnapped and treated harshly by plantation owners who felt blacks were merely property. After the civil war, African Americans gradually hoped that racial discrimination would disappear making free men and women equal but in reality people of color who lived in America were by no me ans free men. After years of enduring discrimination, segregation and violence from whites, black activists gradually became the voice for many African-Americans. Among that list of names within this time frame was major civil rights activist Malcolm X. In the Malcolm X movie, the life of this civil rights activists showcased a tumultuous upbringing. Malcolm X like so many other people of color struggled with racism and came from an underprivileged home. As a child, Malcolm was born to a rural farmer, Earl Little and wife named Louise Little, he grew up in an environment to fear whites. Unlike other civil rights activists, Malcolm X was an advocate for violent demonstration, he wanted the black community to hammer on their right to freedom.Show MoreRelatedThe African-American Civil Rights Movement1295 Words   |  5 Pages The African-American Civil Rights Movement is arguably the largest and most successful push towards toward change in American history. The movement was influenced by some of the biggest figures in American history as well, led by Martin Luther King Jr. and influenced by others such as president Kennedy and Johnson. Amongst the numerous protests and powerful speeches during the Civil Rights Movement perhaps the most prominent is the series of three marches in 1965 known today as the â€Å"Selma to Montgomery†Read MoreThe African American Civil Right Movement1040 Words   |  5 PagesThe African American Civil right movement in the late 1950’s and throughout the 1960’s was a powerful fight for equal opportunities to the basic rights and privileges outlined by the US government. During this movement thousands of African American individuals and those who believed in the power of the movement, battled against the piercing white supremacy through various tactics including grass root movements. The grass root movements in the 60’s was characterized by organizations of individualsRead MoreThe African American Civil Rights Movement1450 Words   |  6 PagesThe African American civil rights movement was a long journey for African American nationwide. The success involved many people, hardships and time in order to advance the African American community in America. The purpose of the movement was to achieve their rights, cease discrimination, and racial segregation. During the start of the African American civil rights movement, Africans Americans still were faced with Jim Crow laws which segregated them from whites. Under the Jim Crow laws AfricanRead MoreAfrican Americans And The Civil Rights Movement1260 Words   |  6 PagesAfrican Americans have fought for equality for a long period of time against desegregation and racism. It was an era where blacks couldn’t have the same rights as a white individual. African American were treated with hate and anger. The Civil Rights Movement is embodied in dramatic recorded speeches. Speeches like â€Å"I have A Dream†, the â€Å"Black Revolution†, and â€Å"Black Power’ and Coalition Politics. These speeches were written by great leaders. Martin Luther King Jr, Malcolm X, and Bayard RustingRead MoreAfrican Americans And The Civil Rights Movement1623 Words   |  7 Pages African Americans were brought to America during the colonial days by Britain, before the civil war, as slaves. They were the foundation of slave economy, being auctioned off and sold, with no thought given to their opinions, families, or lives. Throughout American history, African Americans have slowly fought their way towards where they are today. Their fight has developed into the Civil Rights Movement in the 1900s. Many historians would agree that the start of the Civil Rights Movement happenedRead MoreThe African American Civil Rights Movement756 Words   |  4 PagesAnother significant circumstance was the African-American civil rights movement in US in those years. Until the age of eighteen, he had never thought about ethnicity or cultural differences. After 1968, African-American movement turned to be seen in Milwaukee. He met with Father Grouppi*, but he did not support him and his followers. For a long time, he had not appreciated the African American civil rights movemen t. Moreover, he would think that this movement aggravates the racial segregation in societyRead MoreAfrican American Civil Rights Movement1594 Words   |  7 Pagesblack power movement in American Civil Rights Movement. Violence is a physical force intended to hurt someone. Politics is a platform where the wellbeing is thought for the citizens and in America the politics and laws have been placed in order for the betterment of the American citizens. In this essay I will unravel many factors arguing whether violence is legitimate or whether it is a mean that is necessary to a more equal nation mostly focusing on the American Civil Rights movement and the blackRead MoreAfrican American Civil Rights Movement1525 Words   |  7 PagesFollowing World War I, a new, militant spirit of resistance and activism burgeoned among African-American citizens across the United States. Empowered by the sense that blacks had played a crucial role in the conflict, the descendants of freedmen returned home to fight for their own rights only to find persecution; this dire situation called for immediate, decisive action. During the interwar years, African Americans in the southwest Georgia Black Belt fought for community empowerment and, through theRead MoreAfrican Americans And The Civil Rights Movement Essay2200 Words   |  9 Pagesequal rights. A perfect example of racial brutality was the summer of 1955 when Emmett Till was brutally murdered by two white men. This murder case promptly seized the attention of millions and modified the history of the United States. The Emmett Till murder case established itself as a defining event in the United States history because it became a spark to the Civil Rights movement, transformed people’s hearts and minds into realizing how dangerous segregation was, and it proved how African AmericansRead MoreAfrican Americans And The Civil Rights Movement1531 Words   |  7 Pagesstates for African Americans in the 1960, although it has been nearly 100 years since the Emancipation Proclamation. African Americans were still segregated from classrooms, restrooms, theatres, etc. due to â€Å"Jim Crow† laws; and in 1954, the â€Å"separate but equalà ¢â‚¬  doctrine was struck down by the U.S. Supreme Court. For hundreds of years African Americans fought for their civil rights, desegregation, and basic human rights. One significant movement in history that was major for the Civil Rights Movement

Siberian Husky free essay sample

Having a Siberian husky would be cool to have. I’ve been thinking about how awesome they look. When I saw the movie â€Å"Eight Below† on Disney channel. I just have to have a Siberian husky one day. A Siberian husky would make a great pet for me. Siberian huskies are smart and can be trained easily if done early. Older dogs are harder to train from what I heard. Pups are easier and if I get a puppy I must plan to spend time training it to be the dog I want. Training them when they’re just a puppy will make it easier than when they’re older. It’ll take time to train them when they’re older. Lastly Siberian huskies are easier to train when they are puppies. The Siberian husky is a very sweet loving and playful dog. They’re very good with children and a great family pet. We will write a custom essay sample on Siberian Husky or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They are also friendly with strangers, they are not watchdogs, for they bark little, and love everyone. Siberian husky is very playful that I would love to have. They are high energy dog, especially when young. Finally, those are the reason Siberian husky is a very sweet loving and playful dog. Siberian huskies are a wonderful companion dogs. They will be by your side when danger occurs. If you have a little time during the day to give them, they will do whatever you are up for. They are one of the healthiest breeds today; therefore, you will have a healthy companion for many years to come. The Siberian husky’s get along with other animals so they don’t cause you problem. Lastly, they are a wonderful companion dogs that I would love to have. After watching â€Å"Eight Below,† I just have to get a Siberian husky as my pet. Therefore, I really find them interesting. I like the way they look and I think they’ll make good companions. I would rather have a Siberian husky dog than any other dogs. I like how they are different and that is why I want one.

Paper II Essays - Internment Of Japanese Americans,

Paper II: Civil Liberties and Civil Rights in the Context of World War II The internment of Japanese and Japanese Americans in the United States during World War II was not necessary and was not justified. The Japanese and Japanese Americans were in US soil and were part of the United States and that doesn't necessarily mean that they were terrorists either. Incarcerating them won't solve anything and if the United States is trying to stop terrorists they are also incarcerating thousands of innocent people with them which is not fair. The internment of enemies of the state during wartime is justified on some certain or special occasions . Internment has for quite some time been perceived in American and global law. By World War II, it was directed by an arrangement of principles the Geneva Convention that administered the treatment of detainees of war and nonmilitary personnel, adversary nationals, including negotiators, occupant in or caught by an aggressive country. The United States initially utilized internment amid the War of 1812, when some inhabitant British, generally dealers, were requested to evacuate themselves fifty miles inland. English vendors in New York City were banished up the Hudson at Newburgh, however left at freedom. In spite of the absence of any solid proof, Japanese Americans were associated with staying faithful to their familial land. Hostile to Japanese suspicion expanded in light of a substantial Japanese nearness on the West Coast. In case of a Japanese attack of the American terrain, Japanese Americans were dreaded as a security chance. Surrendering to awful exhortation and prevalent assessment, President Roosevelt marked an official request in February 1942 requesting the migration of all Americans of Japanese family to inhumane imprisonments in the inside of the United States.

Slavery in Colonial America essays

Slavery in Colonial America essays Slavery played an important role in the economic growth of a young America. It grew like a cancer, at first slowly, almost imperceptibly, then inexorably, as colonists eager for material gain imported hundreds of thousands of Africans to toil in their fields (Kolchin, 4). Although economically motivated, racism soon began to play a role in the colonies in their attempt to acquire a labor force. Racial distinction, in short, facilitated enslavement (Kolchin, 13). Rather than forego the economic benefits of slavery, American slaveholders resolved the dilemma by defining blacks not as fellow human beings but more like beasts of burden. The colonists came from a culture in which the rich and powerful exploited the poor and powerless (Kolchin, 7). It was this attitude in the beginning that the demand for labor was for the most part color-blind. Throughout the seventeenth century the bulk of the labor force in the colonies was that of indentured servants. They sold themselves for the cost of passage to the colonies in hope for a better life. As long as there was this continuous influx of indentured labor there was no need to go to the expense of paying for the import of Africans. With economic recovery and political stabilization in Europe fewer people sold themselves into indentured servitude. At the same time the economy in the colonies was growing. More and more indentured servants were able to eventually gain their freedom and the demand for labor grew. The colonist made an attempt to enslave the Native Americans but found that they were proud and refused to work. The Indian men would not perform agricultural labor because it was traditionally seen as womans work. With their familiarity with the surroundings they found it easy to escape. This set the stage for the importation of Africans. Landowners began to prefer slaves to servants because slaves were permanent and &qu...

Biography of Field Marshal Walter Model, WWII German Commander

Biography of Field Marshal Walter Model, WWII German Commander Born January 24, 1891, Walter Model was the son of a music teacher in Genthin, Saxony. Seeking a military career, he entered an army officer cadet school in Neisse in 1908. A middling student, Model, graduated in 1910 and was commissioned as a lieutenant in the 52nd Infantry Regiment. Though possessing a blunt personality and often lacking tact, he proved a capable and driven officer. With the outbreak of World War I in 1914, Models regiment was ordered to the Western Front as part of the 5th Division. The following year, he won the Iron Cross, First Class for his actions in combat near Arras. His strong performance in the field garnered the attention of his superiors, and he was selected for a posting with the German General Staff the following year. Leaving his regiment after the initial stages of the Battle of Verdun, Model attended the required staff courses. Returning to the 5th Division, Model became adjutant of the 10th Infantry Brigade before commanding companies in the 52nd Regiment and the 8th Life Grenadiers. Elevated to captain in November 1917, he received the House Order of Hohenzollern with Swords for bravery in combat. The following year, Model served on the staff of the Guard Ersatz Division before finishing the conflict with the 36th Division. With the end of the war, Model applied to be part of the new, small Reichswehr. Already known as a gifted officer, his application was aided by a connection to General Hans von Seeckt who was tasked with organizing the postwar army. Accepted, he aided in putting down a Communist revolt in the Ruhr during 1920. Interwar Years Settling into his new role, Model married Herta Huyssen in 1921. Four years later, he received a transfer to the elite 3rd Infantry Division where he aided in testing new equipment. Made a staff officer for the division in 1928, Model lectured widely on military topics and was promoted to major the following year. Advancing in the service, he was shifted to the Truppenamt, a cover organization for the German General staff, in 1930. Pushing hard to modernize the Reichswehr, he was promoted to lieutenant colonel in 1932 and colonel in 1934. After serving as a battalion commander with the 2nd Infantry Regiment, Model joined the General Staff in Berlin. Remaining until 1938, he then became chief of staff for IV Corps before being elevated to brigadier general a year later. Model was in this role when World War II began on September 1, 1939. World War II Advancing as part of Colonel General Gerd von Rundstedts Army Group South, IV Corps took part in the invasion of Poland that fall. Promoted to major general in April 1940, Model served as chief of staff for Sixteenth Army during the Battle of France in May and June. Again impressing, he earned command of the 3rd Panzer Division that November. An advocate of combined arms training, he pioneered the use of kampfgruppen which saw the formation of ad-hoc units consisting of armor, infantry, and engineers. As the Western Front quieted after the Battle of Britain, Models division was shifted east for the invasion of the Soviet Union. Attacking on June 22, 1941, the 3rd Panzer Division served as part of Colonel General Heinz Guderians Panzergruppe 2. On the Eastern Front Surging forward, Models troops reached the Dnieper River on July 4, a feat which won him the Knights Cross, before executing a highly-successful crossing operation six days later. After breaking up Red Army forces near Roslavl, Model turned south as part of Guderians thrust in support of German operations around Kiev. Spearheading Guderians command, Models division linked up with other German forces on September 16 to complete the encirclement of the city. Promoted to lieutenant general on October 1, he was given command of XLI Panzer Corps which was taking part in the Battle of Moscow. Arriving at his new headquarters, near Kalinin, on November 14, Model found the corps severely hampered by the increasingly cold weather and suffering from supply issues. Working tirelessly, Model restarted the German advance and reached a point 22 miles from the city before the weather forced a halt. On December 5, the Soviets launched a massive counterattack which forced the Germans back from Moscow. In the fighting, Model was tasked with covering the Third Panzer Groups retreat to the Lama River. Skillful in defense, he performed admirably. These efforts were noticed, and in early 1942 he received command of the German Ninth Army in the Rzhev salient and was promoted to general. Though in a precarious position, Model worked to strengthen his armys defenses as well as began a series of counterattacks against the enemy. As 1942 progressed, he succeeded in encircling and destroying the Soviet 39th Army. In March 1943, Model abandoned the salient as part of a wider German strategic effort to shorten their lines. Later that year, he argued that the offensive at Kursk should be delayed until newer equipment, such as the Panther tank, was available in large numbers. Hitlers Fireman Despite Models recommendation, the German offensive at Kursk began on July 5, 1943, with Models Ninth Army attacking from the north. In heavy fighting, his troops were unable to make substantial gains against the strong Soviet defenses. When the Soviets counterattacked a few days later, Model was forced back, but again mounted a stiff defense in the Orel salient before withdrawing behind the Dnieper. At the end of September, Model left the Ninth Army and took a three month long leave in Dresden. Becoming known as Hitlers Fireman for his ability to rescue bad situations, Model was ordered to take over Army Group North in late January 1944 after the Soviets lifted the Siege of Leningrad. Fighting numerous engagements, Model stabilized the front and conducted a fighting withdrawal to the Panther-Wotan Line. On March 1, he was elevated to field marshal. With the situation in Estonia calmed, Model received orders to take over Army Group North Ukraine which was being driven back by Marshal Georgy Zhukov. Halting Zhukov in mid-April, he was shuttled along the front to take command of Army Group Centre on June 28. Facing immense Soviet pressure, Model was unable to hold Minsk or reestablish a cohesive line west of the city. Lacking troops for much of the fighting, he was finally able to halt the Soviets east of Warsaw after receiving reinforcements. Having effectively shored up the bulk of the Eastern Front during the first half of 1944, Model was ordered to France on August 17 and given command of Army Group B and made commander-in-chief of OB West (German Army Command in the West). On the Western Front Having landed in Normandy on June 6, Allied forces shattered the German position in the region during Operation Cobra. Arriving at the front, he initially wished to defend the area around Falaise, where a portion of his command was nearly encircled, but relented and was able to extricate many of his men. Though Hitler demanded that Paris be held, Model responded that it was not possible without an additional 200,000 men. As these were not forthcoming, the Allies liberated the city on August 25 as Models forces retired towards the German frontier. Unable to adequately juggle the responsibilities of his two commands, Model willingly ceded OB West to von Rundstedt in September. Establishing Army Group Bs headquarters at Oosterbeek, Netherlands, Model was successful in limiting Allied gains during Operation Market-Garden in September, and the fighting saw his men crush the British 1st Airborne Division near Arnhem. As the fall progressed, Army Group B came under attack from General Omar Bradleys 12th Army Group. In intense fighting in the HÃ ¼rtgen Forest and Aachen, American troops were forced to pay a heavy cost for each advance as they sought to penetrate the German Siegfried Line (Westwall). During this time, Hitler presented von Rundstedt and Model with plans for a massive counter-offensive designed to take Antwerp and knock the western Allies out of the war. Not believing the plan to be feasible, the two unsuccessfully offered a more limited offensive option to Hitler. As a result, Model moved forward with Hitlers original plan, dubbed Unternehmen Wacht am Rhein (Watch on the Rhine), on December 16. Opening the Battle of the Bulge, Models command attacked through the Ardennes and initially made swift gains against the surprised Allied forces. Combating poor weather and acute shortages of fuel and ammunition, the offensive was spent by December 25. Pressing on, Model continued attacking until January 8, 1945, when he was forced to abandon the offensive. Over the next several weeks, Allied forces steadily reduced the bulge the operation had formed in the lines. Final Days Having angered Hitler for failing to capture Antwerp, Army Group B was directed to hold every inch of ground. Despite this proclamation, Models command was steadily pushed back to and across the Rhine. The Allied crossing of the river was made easier when German forces failed to destroy the key bridge at Remagen. By April 1, Model and Army Group B were encircled the Ruhr by the US Ninth and Fifteenth Armies. Trapped, he received orders from Hitler to turn the region into a fortress and destroy its industries to prevent their capture. While Model ignored the latter directive, his attempts at defense failed as Allied forces cut Army Group B in two on April 15. Though asked to surrender by Major General Matthew Ridgway, Model refused. Unwilling to surrender, but not wishing to throw away the lives of his remaining men, Model ordered Army Group B dissolved. After discharging his youngest and oldest men, he told the remainder that they could decide for themselves whether to surrender or attempt to break through the Allied lines. This move was denounced by Berlin on April 20, with Model and his men being branded as traitors. Already contemplating suicide, Model learned that the Soviets intended to prosecute him for alleged war crimes pertaining to concentration camps in Latvia. Departing his headquarters on April 21, Model attempted to seek death at the front with no success. Later in the day, he shot himself in a wooded area between Duisburg and Lintorf. Initially buried there, his body was moved to a military cemetery in Vossenack in 1955.

Analyzing the key public of CASA Essay Example | Topics and Well Written Essays - 500 words

Analyzing the key public of CASA - Essay Example The cases of abandoned or abused children from the African American community make nearly half those in courts these days in Montgomery County. Having volunteers from this community is an absolute importance to the organization as it shall be adding a group that the children will be feeling directly connected to and will be free and open to interact with. The other group that is of at most importance to add as volunteers to the organization is the law students (Tumminia, 2006). This is a welfare that deals with matters that are legal and adding young and energetic volunteers who not only understands but also practices law is needed. It shall be a move that will also ensure smooth transition and stretch the life of the organization in many years to come. Another important group is the retired mental health workers (Montgomery County Office of children and youth, 2008). The children, who have experienced abuse in many cases if not well taken care of and closely examined, can go into state of mental quandary. The organization need people who understand mental cases and who have hands on experience in these situations (Peak & Glensor, 2004). Other minority groups that need to be targeted and urged to volunteer their time and services are: other retirees, past participants, homeowner association members, animal lovers and retired and active police officers. The organization must sell its operations to the public of Montgomery for all people to be aware of its existence. CASA need to target people who will be instrumental in reaching out to the public and sensitizing them about the programs of the organization. One such group is the gardeners (International Conference on Student Mental Health, & In Funkenstein, 2009). Nearly every home in Montgomery employs the services of the gardeners and this makes them to be an important network for passing information about the

Crowd safety by design Essay Example | Topics and Well Written Essays - 2500 words

Crowd safety by design - Essay Example This will make the people in the concert to be in good safety. There will also be the management structure which will provide all the details needed for the planning of the design. This will organize on how the three sides of the concerts will be designed and the front hall be organized. When everything is well analyzed and planned, implementation of the crowd and safety will be given the first priority. This is a stage that will be very critical and it will be well analyzed by the team which will be in control. Under the implementation, there will be numerous proposals that will be forwarded to the crowd and safety team of the concert giving them the chance for them to choose from the best plans. There will be an understanding between all the parties when creating a design model of the concert. The roles and responsibilities of all the members involved in the process will be well analyzed and noted. This will lead to the creation of the statement of intent (SOI). The crowd manager is not supposed to control everything in the project and he should not be responsible of every responsibility because there are other seat levels that are responsible. SOI will be responsible for allocating responsibilities to the right levels in the management of the crowd and safety creation. It will assign a leader the only required responsibilities and omit the unrequited ones. In the design of the crowd management, there will be specific references and legislation that will be required giving a systemic implementation that will be very legal. Functions will be drawn that will be very important in the design where there will a thorough control over the stages and each of them with contribute to the creation of strategic, tactical and operational design processes of the concert seats which will be successful in the design. All the commands and control functions will be well

Martin Luther King Essay Example for Free

Martin Luther King Essay The history of this two great men dates back to the 1920s when both of them were born (Malcolm x -19th may 1925, King Luther-15th Jan 1929). Their fame, fulfillment of dreams and influence was however, felt in the 1960s. Although, brought up at different capacities their history and influence has lots of similarity. Their remarkable contribution was almost at the same period of time(between 1957-1968). This is such a time when there was a lot of radical debate on racism in America in terms of the rights of both the blacks and whites. Such a debate was due to the different priorities given to the two races in America. For example the blacks were not allowed to vote thus, need for constitutional amendment which Martin King Luther advocated for(Howard pp 8). There was also an aspect of inequality in the sense that black American schools could not offer chances for career advancement and the blacks lacked proper hospital facilities as in the story of Malcolm X. He highlights in his bibliography that his desire to be a lawyer could not be achieved in the Negro school he attended thus killing his dream and determination to continue schooling. The inequality is also seen in the reason for the boycott of the Montgomery bus system (where blacks were to seat at the back sits of the bus while front seats were reserved for the whites) organized by Martin King Luther (Luthers bibliography). The two men spearheaded very critical campaigns on their different believes on the position of all the Americans in political, economical and social standards. Their approaches were quite different although they both had remarkable speeches and quotations pulling a large crowd of followers to themselves. Martin Luther King was born of a Baptist minister and his mother was a school teacher. He attended school to a post graduate attaining a PhD in systematic theology in Boston. He later became a clergyman in the Baptist church. His early life before getting into politics was that of a preacher living upright according to the moral standards of the society. It is during his ministration work that he discovered that, though his faith talks of all men been equal, with same need for respect accorded to them; this was not so in America because the whites here were treated with a higher esteem than the blacks. He sort to dig deep into the history of the two races and thus, got the determination to fight for equality in the two races. He also got some inspiration from Mahatma Gandhi of India who had led his country to independence from the British rule. It is from Gandhi that he adopted the idea of non violent protests. His approach was non violent though with different touch to various principles for example; he used the non partisan principle when he refused to en dose for any particular candidate in presidential run up. (Howard pp 57). It is through ecumenism that he brought people together in his civil movement activities. He also incorporated mass protest, mobilization of bus boycotts and enlightenment through speeches. The boycotts lasted for 382 days leading to bombing of his house and his imprisonment. In prison he resorted into writing. He wrote letters and this advanced to five books namely: The measure of a man, Strength to love, Stride towards freedom, Trumpet of conscience and why we cant wait. From jail Martin Luther King founded the Southern Christians Leaders Congress from which he could carry out his civil reform protest and the Student Non violent Coordinating Committee to help black students from violent protests but this was to no avail as the students turned his ideas down posing a great challenge to his campaigns. He was received the Nobel peace price in 1964 as the youngest person to this award at an age of 35. His campaigns were successful because in 1965 the US congress passes a voting right act so that the blacks could now be allowed to vote. He also managed to prevent violent attacks by the blacks who had lost their children when their church was attacked by some whites through a great expressive and advisory e urology presented at the burial ceremony but it is his speech â€Å"I have a dream† that have accorded him more fame. This speech was delivered at Washington DC where he had an audience of 250 000 people (Bennet pp64). Among his successes was the award of the man of the year as the first black to this title by the Time magazine of America. The civil right movement which he founded continued but pressure by the youth to engage in violent campaigns against discrimination led him to a new turn in his career and life yet again, where he now turned to protest against poverty and war. He greatly complained against Vietnam war and in the process of organizing a march in protest of the problems that poor garbage collectors in Memphis, Tennessee were undergoing, he was assassinated. This was in April 1968. Although dead his great words are echoed to date. His works are also remembered by many as the man behind the civil rights and reforms in America. Malcolm X on the other side was a son to an outspoken Baptist minister who followed a Black Nationalist leader called Marcus Garvey. His mother was a house wife. He went to school up to secondary level and later dropped as he could not see possibilities of achieving his dreams as a black. His father was found dead and the neighbors thought this was a plan by the whites to silence the blacks. This was quite early as Malcolm was only six and it led the family to poverty hence the mother got mental breakdown and was sent to an asylum for 26 years. (Lomax pp 12). Malcolm together with his brothers was taken to foster homes. This got him into petty crimes like gambling and burglary later moved to New York and advanced his criminal life to prostitution and sell of drugs. He was later arrested during which he converted to Islam from the influence of his brother who used to visit him. This was demonstrated by change of his name from Malcolm little to Malcolm X, because he now believed Little was a slavery name. In prison he also joined some classes to continue with his schooling which he had stopped in earlier years this was a great boost to his later writings and speeches although he was not a professional in any particular field. When released from jail he was now a reformed man and so he joined the Nation of Islam and became one of the leaders. Here he advocated for the teachings learn t from jail which included: a believe that evil men would face the wrath of Allah, blacks should get away from the lifestyle of the whites both in financial conditions, social integration, their structure of leadership, their way of thinking and in the art of worship. As a religious leader he built up mosques at Pennsylvania and Philadelphia where he had captured a massive following. There were some disagreements with the main leader of the Nation of Islam and Malcolm X; due to the statement he made following the assassination of President John F. Kennedy (saw the assassination as a case of â€Å"the chicken coming home to roost†) and so was accorded a 90 day suspension with orders to remain silent without presenting any speeches. (Lomax pp 32). He found this slightly unbearable and although some people argue that he had some misunderstandings with the leader of Nation of Islam, over his conduct and moral uprightness, one thing was clear: it was time for Malcolm to call it quits. He then formed his own Muslim Mosque Inc. His idea of racial segregation was not to coexist peacefully with King Luthers idea of constitutional amendment peaceful intermingled living. He did not want any mixing of the blacks and whites at any degree so his solution was that; blacks have their own state even if through war. His followers were to use armed self defense against violence from the whites. He also criticized Christianity as a religion that copied the whites way of life thus due to poverty, the blacks ended up in crime in attempt to imitate this lifestyles. It is during this time that he went on pilgrimage to Mecca and got some inspiration from other cultures changing his focus from the black Muslims to all races and religions. His ideology on all whites as bad people responsible for all the misery that the blacks faced was also changed and now considered the whites as individuals with personal opinions rather than stereotyping them to a bunch of demons. Claiming to have found the more and profound truths about Islam as a religion and lifestyle, Malcolm changed his name yet again to El Hajj El Shabazz. His mission was not left out in this wave of change as now he considered in cooperating all blacks despite their religion affiliation in his founded Organization of Afro-American Unity. Its through this organization that he led the first ever greatest black American rally. Malcolm now set out to discussion with groups belonging to the whites and wanted to present the grievances of the black Americans in the US to UN. He also urged his followers to register in for voting process and sort for a change in the management of public facilities within the black communities from the whites who dominated every field of management and administration, to be done by the blacks. His charismatic speeches and influence was mainly through media (he had a program covered on the television and in the radio and wrote articles to be published in the dailies). His debates seamed to be outrightly remarkable giving a very strong essence of what he believed in, thus captured very large number of audience. Malcolm X was assassinated in February1965 at New York as he was addressing a rally. He left a very significant contribution to black power movements as the Nation of Islam, the Muslim Mosque Inc and the Organization of Afro-American still went on in the believes he had taught them. His believes got more momentum after his autobiography was published in 1965. (Howard pp116). The Malcolm X societies is a product of what he established. Similarities among this two men start from their birth to their death. This is because the blacks had equally similar lifestyles and opportunities as they were the marginalized group in America. Both of them were born in the same year and their impact was felt within the same period of time. They had equally same faith in their upbringing as their fathers were ministers in the Baptist church. They had a first hand experience of the brutality of the whites as their homes were burnt, underwent imprisonment and finally were assassinated. The two men changed their names at one point of their lives (Martins name was changed while he was still young from his previous name: Michael to his current name: Martin). Their lives took different phases changing from school life to religious leaders to politics and finally to human right activist. The pulpit was used as a way to spread their beliefs and influence the community. In both incidences, there was some inspiration from communities outside America which marked the start of a new phase of their lives. Both of them spoke strongly against racial discrimination. Their speeches and charisma has also lived long after their death and they all died through assassination in the 1960s. They equally had a large crowd of followers. Their writings are considered inspirational and great by both the black and white Americans. In the last phase of their lives and career, they had a great focus on poverty and empowerment of the blacks. The differences between this two individuals is not much they basically had almost the same kind of background and they all fought for discrimination on the lines of race. Martins way of fighting was non violent but Malcolms way was by use of armed defense and rejecting cooperation to the whites ideas. The King got into his fathers line of career and maintained his religion while Malcolm diverted into Islam. Though both of them were charismatic and great speakers; Malcolm had a lower level of education. Luther led a straight life all along but Malcolm was once involved in crime before his reform and conversion to Islam. King Luthers tool of communication was mainly his pulpit, crusades and campaign meetings unlike Malcolms which involved the media. Martin Luther was accorded the international award of the Nobel Peace Price and the man of the year title in the times magazine while Malcolm only got recognition with no award except for the blacks having some societies named after him. Martins campaigns of non violent protests were met with criticisms from fellow blacks unlike Malcolms. It is out of this two figures that others like Nelson Mandela of South Africa and Martin Luther King Junior, have found a base to stand on and fight against discrimination of whatever form. The world today remembers this two dear people as heroes (especially America). They made a remarkable spirit toward racial segregation which has continued up to today. Their stand as spiritual leaders on what they believed is an example to be followed by most leaders today who see lawfully practices and shun from condemning them. Work Cited: Bennet Lerone Jn, â€Å"What manner of man: a biography of Martin Luther King† Chicago Johnson publishers (1964). pp 5-112 Brief History with Documents. ISBN 0312395051, 9780312395056; Bedford/SMartins 2004 Lomax Louise, â€Å"To kill a black man† Los Angels , CA:Hollooway House Publishing Company (1968) pp 12-86 Man of the year Time 1983 (January 3, 1964). pp 13-16 ; 25-27. Pitney,Howard and David Martin Luther King , Malcolm X and the Civil Rights Struggle of the 1950s and 1960s. (1978) 8-122 Russel Adam, â€Å"Great Negroes Past and present†Chicago. Afro-american publishers. (1963)pp 64-246. Russel Adam, â€Å"Great Negroes Past and present†Chicago. Afro-american publishers. (1963)pp 64-246.

Awake the Irish to the Physical Existence of Their Diabolic Environment

A Modest Proposal is a satirical essay written by Jonathan Swift as a way to express the horrific conditions Irish people underwent throughout the 1700’s (McNeil, 2010). Swift describes the evil, unjust and cruel treatment Ireland experienced due to its tyrant the forceful England. He develops a persona, the fictional character, with the intention of leading the Irish towards the truth and reality of their deprivation. The persona alone is insufficient in making the narrator seem reasonable. Thus, the persona utilizes irony that serves the purpose of attacking, exposing and scorning the Irish people. Yet, in order to make cannibalism sound like a practical ironic solution the author wisely uses his wit to imply that cannibalism cannot be more savagely cruel and unethical than what the Irish are permitting their oppressor to do to them. Swift’s use of the persona, irony and wit awakens the Irish to the physical existence of their diabolic environment and convinces them that they should take action in order to cease the circumstances. Fictional persona conceals Swift’s true identity helping him portray to the readers the significance of Ireland’s problems and allowing them to see the truth and reality. The persona identifies a very intelligent, serious and concerned Irishman. He seems to be monstrous for proposing something cruel and evil very calmly as if it is a typical thing to consume the flesh of an infant. In general, the proposition to eat infants makes his proposal diabolic. He proposes: â€Å"at exactly one year old that I propose to provide for them, in such a manner as instead of being a charge upon their parents or the parish, or wanting food and raiment for the rest of their lives, they shall, on the contrary, contribu... ... and wit in order to influence the readers to approach his essay and his proposal with sincerity. However, all he really wanted the Irish to do is buy Irish goods, tax their absentees, become wiser and economical with money and be less indolent. Upon closing, his essay Swift asks the property owners to be more lenient on their people. Swift’s essay presents the Irish with a fanatical solution in order to make them realize the horrible and inhumane circumstances they underwent throughout the 1700’s. Works Cited McNeil Bertrand, Jennifer. "The Ireland of Jonathan Swift's A Modest Proposal." Suite101.com. 14 Nov. 2010. Web. Jan. 2012. . Swift, Jonathan. "A Modest Proposal." Masters of British Literature, Vol. A. New York: Longman, 2008. 1288-294. Print.

Proposal Online Banking

There has been a fundamental shift in the use of banking delivery channels toward self-service channels such the Internet [Hernandez-Ortega, 2007]. Internet banking, which was introduced in the early 1990s [Srivastava, 2007], makes it possible to replace the manual service functions provided by bank employees, along with the brick and mortar investment required of financial institutions [Dandapani, et al. , 2008]. It represents an electronic marketplace where consumers may conduct their financial transactions virtually [Reiser, 1997; Daniel, 1999].Today, financial service institutions that offer their services over the Internet are keen to accelerate the adoption process, knowing that the cost of delivering the service over the Internet is much less than delivering the same service over-the-counter [Polatoglu and Ekin, 2001]. In addition, Internet banking is an important innovation that presents institutions a vital distribution channel, which could act as a means of attaining compet itive advantage through cost reduction and better satisfaction of customer needs [Carrington, et al.  , 1997; Kassim and Abdulla, 2006; Mols, 1999].In response to the increased competition, banks in Malaysia are starting to leverage the Internet as a means to provide financial services. An empirical study by Sulaiman, et al. [2005] suggests that the adopters' perceptions of e-banking in developing countries appear to be very favorable. In Malaysia, however, despite the authorities? encouragement to the public to adopt Internet banking, traditional branch-based retail banking remains the most common method for conducting banking transactions.For example, Sivanand, et al.  [2004] found that, although more than 80% of their respondents were aware of Internet banking, less than 10% were currently using the services. With regard to information technology adoption, previous studies have suggested that the set of beliefs that influences an individual to adopt the technology may not be the same as the set of beliefs that leads to his or her initial adoption [Venkatesh, et al. , 2003]. According to Kruglanski and Klar [1985], each time a particular goal of an individual is achieved by a specific behavior, the cognitive link  between the behavior and goal becomes stronger.The result is a cognitive goal-behavior link that creates an automatic response behavior (i. e. , habit). This may suggest that factors that are considered by an individual in the initial stage of adoption may be different from the factors that are considered by him or her after using the technology. Repurchasing intention is one of the important constructs being studied by researchers [Soderlund and Ohman, 2003].Zeithaml, et al.  [1996] suggest that repurchasing intention is associated with a service provider?s ability to get its customers to remain loyal (i. e. , repurchase from the company), spend more with the company, and pay price premiums. In online business, the founder of Amazon. com, Jeff Bezos, noted that one way to build a relationship with customers is by observing their purchase behavior over time [Porter, 1998]. In another aspect, previous literature has highlighted numerous barriers to the adoption of Internet banking.One local finding suggests that the adoption of Internet banking is not so encouraging in Malaysia mainly because of factors such as lack of Internet accessibility, poor awareness, and security concerns [Suganthi, et al. , 2001]. Although there is sufficient evidence that the electronic revolution has commenced in Malaysia, Internet banking research, however, is still in its infancy, particularly with regard to the predictors of intention among current users to continue using the services.This study was undertaken, therefore, to better understand the predictors that may influence current Internet banking users to continue using these services. This paper attempts to determine predictors that may influence the current users of Internet banking to continue using the services. Based on the literature reviewed, we strongly believe that trust, compatibility, and ease of use are key predictors of their intention to continue using Internet banking services. The current users of Internet banking services in Klang Valley, Malaysia, were chosen as the population of this study.1.1 Research Question The objective of this study attempts to answer the following research question: Whether Internet banking services in Klang Valley Malaysia is accepted the Internet banking services for the country growth. Whether Internet banking services could improve the performance in Klang Valley in  Malaysia?1. 2 Problem Statement The explosion of internet usage and the huge funding initiatives in electronic banking have drawn the attention of researchers towards internet banking. (Yi-Shun Wang, Yu-Min Wang, Hsin-Hui Lin, Tzung-I Tang, (2003)) Point out the need for research to identify the factor that determine acceptance of internet banking by the user.  (Yi-Shun Wang, Yu-Min Wang, Hsin-Hui Lin, Tzung-I Tang, (2003))This study focuses on the adoption of Internet banking services by corporate customers in Malaysia and aims to gain a deeper understanding of the factors influencing the adoption of Internet banking services by Malaysian, particularly in Klang Valley customers. (Syed Shah Alam, Rosidah Musa, Faridah Hassan, (2009))1.3 Objective of the StudyThe objective of this project is to study effect of Internet banking services in Klang valley Malaysia on determinant of user acceptance of internet banking. Based on this goal, I have come up with sub-objectives to find out the determinants. The main objective why this study is being undertaken is to analyze whether the internet banking is accepted by people at Klang Valley in Malaysia. To determine that people in Klang Valley can adobe and can used it to improve their bank performance in the future.1.4 Significant of the StudyThis information is at least be able to provi de knowledge to researcher and me as well whether there is effect of financial risk management on financial sector performance in Malaysia and also how far the correlation between it.1.4.2 Investor This knowledge can be used by investor about the impact of financial risk management on financial sector in Malaysia when they need to make a certain decision1.4.3 To Generate Further Research With this study and other thousands research, it would be best to generate more knowledge for the future. As done by past professors and researchers, which now are being updated and improved to adapt to new environment and modern civilization. Not all past research can be reliable in the future, that’s why it is important to continuously keep it updated.1.5 Scope of Study The scope of this study are consist of banks in Malaysia and will focus in major area which is in Klang Valley. These studies are based bank in Klang Valley Malaysia. The data is a primary data and will be gathered directly from customer at the area.CHAPTER TWO LITERATURE REVIEW2.0 Introduction Basically, in this chapter will briefly explain in detail regarding the previous researches that have been done on overall topics about the determinants of user acceptance of internet banking ; an empirical study Klang Valley in Malaysia. There are several arguments favors and against on this debating issues that had been discover through previous studies.2.1 Previous studiesLichtenstein and Williamson from Australian (2006)Used mass media theories through individual and focus group discussion to determine the decision of internet banking adoption. Findings showed that Australian older people with low income reported themselves were lack of awareness towards internet banking and its advantage, lack of internet lack of internet access and internet confidence, inadequate knowledge and support to use or initial setting up procedure, lack of trust, security and privacy risks were among the reasons of not using inter net banking services.Aktas and Topcu from Turkey (2010)Found that security and reliability were among the important factor that influences the adoption of internet banking. This followed by infrastructural competencies and user friendliness among respondents with accessibility to internet, aged 20 to 45, higher level of education and socioeconomic class. The study used Multi-criteria decision aid-based (MCDA-based).Suganthi and Balachandran from Malaysia (2001)Focused on the factors of accessibility, reluctance to changes, costs, trust in one’s bank, security concerns, convenience, ease of use through online survey that potentially influence internet banking adoption. The results revealed that there were positive significant relationships between accessibility, reluctance to changes and awareness with internet banking adoption.Chung and Payter from Malaysia (2002)Study the information, legal statement, order, ease of use, aesthetics effects, performance and others elements of bank that provide internet banking. The study found that a negative significant relationship between age and internet banking adoption among Klang Valley adopters. Monthly gross income and job position level had positive significant relationship with internet banking adoption among Klang Valley adopters. Further, there was no significant relationship between gender, marital status, ethnic group, level  of education with internet banking adoption.Khalil and Pearson from Malaysia (2007)Applied theory of diffusion of innovation (IDT) (Rogers, 1995) that focused on five key belief (relative advantage, compatibility, complexity, trial ability and obeservability) and trust (Mayers et al., 1995) to explore the intention to use internet banking among university students. The results of structural equation modeling showed that trust, relative advantage and trial ability significantly influence attitude. The attitude was play as moderator that influences intention to use technology that is internet banking.CHAPTER THREE DATA AND METHODOLOGY3.0 IntroductionThis chapter will focus on the method that will applied, where the procedures is clearly stated and defined. The data section clearly elaborate on the process of collecting data that needs to be obtained in order to perform the tests while the methodology section elaborates on the types of methods or tests that will be performed in order to determine the effective results.3.1 QuestionnaireData that used in this study is by using the number of 300 executive level peoples with a questionnaire investigation. This is based on the primary data that been collect and obtain by the executive level people in the area.3.2 Research Model and Hypotheses1. Perceived usefulness 2. Perceived ease of used 3. Perceived credibility3.3 Computer Self-EfficacyIn general, prior research has suggested a positive relationship between experience with computing technology and a variety of outcomes such as an affect towards computers and comp uter usage (Levin and Gordon, 1989; Harrison and Rainer, 1992; Agarwal and Prasad, 1999). A related construct, called computer self-efficacy, has been examined in the IS literature (e.g. Compeau and Higgins, 1995; Compeau et al., 1999; Hong et al., 2001). Computer self-efficacy is defined as the judgment of one’s ability to use a computer (Compeau and Higgins, 1995).3.4 Research Framework The research framework in this study provides a picture regarding the relationship between Computer Self-Efficiency, Perceived Usefulness, Perceived Ease of Use, and Perceived Credibility to Behavior Intention. The Computer Self- Efficacy is the main thing to develop to the three and becoming the Behavior Intention. The figure below will show the relationship of the variables.3.5 Research Model This section will briefly explain the research model and methodology related to this research on the determinant of user acceptance of internet banking : an imperial study Klang Valley in Malaysia. Th e research model will be used to find the relationship between the three factors and will achieved the objectives of this study.3.6 Method usedDescriptive statisticThe following definitions are vital in understanding descriptive statistics: C Variables are quantities or qualities that may assume any one of a set of values. Variables may be classified as nominal, ordinal, or interval. — Nominal variables use names, categories, or labels for qualitative values. Typical nominal variables include gender, ethnicity, job title, and so forth. — Ordinal variables, like nominal variables, are categorical variables. However, the order or rank of the categories is meaningful.For example, staff members may be asked to indicate their satisfaction with a training course on an ordinal scale ranging from â€Å"poor† to â€Å"excellent. † Such categories could be converted to a numerical scale for further analysis. — Interval variables are purely numeric variables. The nominal and ordinal variables noted above are discrete since they do not permit making statements about degree, e. g. , â€Å"Person A is three times more male than person B† or â€Å"Person A rated the course as five times more excellent than person B.†Interval variables are continuous, and the difference between values is both meaningful and allows statements about extent or degree. Income and age are interval variables. C Frequency distributions summarize and compress data by grouping them into classes and recording how many data points fall into each class. The frequency distribution is the foundation of descriptive statistics. It is a prerequisite for the various graphs used to display data and the basic statistics used to describe a data set, such as the mean, median, mode, variance, standard deviation, etc. (See the module on Frequency Distribution for more information.)C. Measures of Central Tendency indicate the middle and commonly occurring points in a d ata set. The three main measures of central tendency are discussed below. — Mean is the average, the most common measure of central tendency. The mean of a population is designated by the Greek letter mu (F). The mean of a sample is designated by the symbol x-bar (0). The mean may not always be the best measure of central tendency, especially if data are skewed. For example, average income is often misleading since those few individuals with extremely high incomes may raise the overall average.  Ã¢â‚¬â€ Median is the value in the middle of the data set when the measurements are arranged in order of magnitude.For example, if 11 individuals were weighed and their weights arranged in ascending or descending order, the sixth value is the median since five values fall both above and below the sixth value. Median family income is often used in statistics because this value represents the exact middle of the data better than the mean. Fifty percent of families would have incomes above or below the median. — Mode is the value occurring most often in the data.If the largest group of people in a sample measuring age were 25 years old, then 25 would be the mode. The mode is the least commonly used measure of central tendency, particularly in large data sets. However, the mode is still important for describing a data set, especially when more than one value occurs frequently. In this instance, the data would be described as bimodal or multimodal, depending on whether two or more values occur frequently in the data set. C Measures of Dispersion indicate how spread out the data are around the mean. Measures of dispersion are especially helpful when data are normally distributed, i.  e. closely resemble the bell curve.The most common measures of dispersion follow. — Variance is expressed as the sum of the squares of the differences between each observation and the mean, which quantity is then divided by the sample size. For populations, it is design ated by the square of the Greek letter sigma (F2 ). For samples, it is designated by the square of the letter s (s2). Since this is a quadratic expression, i. e. a number raised to the second power, variance is the second moment of statistics. Variance is used less frequently than standard deviation as a measure of dispersion.Variance can be used when we want to quickly compare the variability of two or more sets of interval data. In general, the higher the variance, the more spread out the data. — Standard deviation is expressed as the positive square root of the variance, i. e. F for populations and s for samples. It is the average difference between observed values and the mean. The standard deviation is used when expressing dispersion in the same units as the original measurements. It is used more commonly than the variance in expressing the degree to which data are spread out.Pearson product-moment correlation coefficientDefinition Pearson's correlation coefficient betwe en two variables is defined as the covariance of the two variables divided by the product of their standard deviations. The form of the definition involves a â€Å"product moment†, that is, the mean (the first moment about the origin) of the product of the mean-adjusted random variables; hence the modifier product-moment in the name. For a populationPearson's correlation coefficient when applied to a population is commonly represented by the Greek letter Ï  (rho) and may be referred to as the population correlation coefficient or the population Pearson correlation coefficient. The formula for Ï  is:For a sample Pearson's correlation coefficient when applied to a sample is commonly represented by the letter r and may be referred to as the sample correlation coefficient or the sample Pearson correlation coefficient. We can obtain a formula for r by substituting estimates of the covariances and variances based on a sample into the formula above. That formula forr is:An equiv alent expression gives the correlation coefficient as the mean of the products of the standard scores. Based on a sample of paired data (Xi, Yi), the sample Pearson correlation coefficient is where are the standard score, sample mean, and sample standard deviation, respectively. Mathematical properties The absolute value of both the sample and population Pearson correlation coefficients are less than or equal to 1.Correlations equal to 1 or -1 correspond to data points lying exactly on a line (in the case of the sample correlation), or to a bivariate distribution entirely supported on a line (in the case of the population correlation). The Pearson correlation coefficient is symmetric: corr(X,Y) = corr(Y,X). A key mathematical property of the Pearson correlation coefficient is that it is invariant (up to a sign) to separate changes in location and scale in the two variables.That is, we may transform X to a + bX and transform Y to c + dY, where a, b, c, and d are constants, without ch anging the correlation coefficient (this fact holds for both the population and sample Pearson correlation coefficients). Note that more general linear transformations do change the correlation: see a later section for an application of this. The Pearson correlation can be expressed in terms of uncentered moments.Since ÃŽ ¼X = E(X), ÏÆ'X2 = E[(X − E(X))2] = E(X2) − E2(X) and likewise for Y, and since the correlation can also be written as Alternative formulae for the sample Pearson correlation coefficient are also available: The above formula suggests a convenient single-pass algorithm for calculating sample correlations, but, depending on the numbers involved, it can sometimes be numerically unstable.Linear regressionIn linear regression, the model specification is that the dependent variable, is a linear combination of the parameters (but need not be linear in the independent variables). For example, in simple linear regression for modeling data points there is one in dependent variable: , and two parameters, and : straight line: (In multiple linear regression, there are several independent variables or functions of independent variables. ) Adding a term in xi2 to the preceding regression gives: parabola:This is still linear regression; although the expression on the right hand side is quadratic in the independent variable , it is linear in the parameters , and In both cases, is an error term and the subscript indexes a particular observation. Given a random sample from the population, we estimate the population parameters and obtain the sample linear regression model: The residual, , is the difference between the value of the dependent variable predicted by the model, and the true value of the dependent variable . One method of estimation is ordinary least squares.This method obtains parameter estimates that minimize the sum of squared residuals, SSE,[17][18] also sometimes denoted RSS: Minimization of this function results in a set of normal eq uations, a set of simultaneous linear equations in the parameters, which are solved to yield the parameter estimators, . Illustration of linear regression on a data set. In the case of simple regression, the formulas for the least squares estimates are where is the mean (average) of the values and is the mean of the values. See simple linear regression for a derivation of these formulas and a numerical example.Under the assumption that the population error term has a constant variance, the estimate of that variance is given by: This is called the mean square error (MSE) of the regression. The standard errors of the parameter estimates are given by Under the further assumption that the population error term is normally distributed, the researcher can use these estimated standard errors to create confidence intervals and conduct hypothesis tests about the population parameters.General linear modelIn the more general multiple regression model, there are p independent variables:  wher e xij is the ith observation on the jth independent variable, and where the first independent variable takes the value 1 for all i (so is the regression intercept). The least squares parameter estimates are obtained from p normal equations. The residual can be written as The normal equations are In matrix notation, the normal equations are written as where the ij element of X is xij, the i element of the column vector Y is yi, and the j element of is . Thus  X is nÃâ€"p, Y is nÃâ€"1, and is pÃâ€"1. The solution is For a derivation, see linear least squares, and for a numerical example, see linear regression (example).3.7 HypothesisThe null hypothesis of the study is developed to cater for the pooling regression model. The null hypotheses are: 1. (A) H01: Computer self-efficacy will not have a positive effect on perceived usefulness of the Internet banking systems. H11: Computer self-efficacy will have a positive effect on perceived usefulness of the Internet banking systems. (B ) H01: Computer self-efficacy will not have a positive effect on perceived ease of use of the Internet banking systems.H11: Computer self-efficacy will have a positive effect on perceived ease of  use of the Internet banking systems. (C) H01: Computer self-efficacy will not have a negative effect on perceived credibility of the Internet banking systems. H11: Computer self-efficacy will have a negative effect on perceived credibility of the Internet banking systems. 2. H02: Perceived ease of use will not have a positive effect on perceived usefulness of the Internet banking systems. H12: Perceived ease of use will have a positive effect on perceived usefulness of the Internet banking systems.3. H03: Perceived ease of use will not have a positive effect on perceived credibility of the Internet banking systems. H13: Perceived ease of use will have a positive effect on perceived credibility of the Internet banking systems. 4. H04: Perceived ease of use will not have a positive effect on behavioral intention to use the Internet banking systems. H14: Perceived ease of use will have a positive effect on behavioral intention to use the Internet banking systems.3. 8 Expected OutcomeUsing the technology acceptance model as a theoretical framework, this study introduced â€Å"perceived credibility† as a new TAM factor to reflect the user’s security and privacy concerns in the acceptance of Internet banking, and examined the effect of computer self-efficacy on the intention to use Internet banking. Provide evidence of the significant effects of the individual difference variable (i. e. computer self-efficacy) on behavioral intention through perceived ease of use, perceived usefulness, and perceived credibility.

Aristotle’s Virtuous response to Plato’s Theory of Forms

Two men, facing a wall, where they delight themselves watching shadows of figures that flit in and around their sight; they are happy and content, yet they do not notice chains in their arms and legs. They have been prisoners of their own room since childhood. A door stand open as sounds of people chattering and making noise go along with the shadowy puppets brought about by a large fire. The two men continue to be amused, until such time the one of them breaks away from the chain. His curiosity takes him around the room, exploring things he had never seen, touched and felt before. And then, he ventures outside. He is immediately blinded by the sun, but he regains focus and sees lakes, valleys, mountains and tree; the very things he had seen through the shadow puppets illuminated by light. He feels obliged to return to the room and tell his experiences with his partner. But his partner refuses. He is content. He is ignorant, yet happy. On the other hand. The two chained individuals have no sense of goal or purpose. They rely on their sensual perception of the world and immediately base it as source of their own knowledge. Unknown to them, the outside world of the ideal exists, and they have no sense of duty to overcome their ignorance and to further inquire into the ideal world. This, in a nutshell, is the basic premise of Plato’s Allegory of the Cave which is a part of his dialogues in The Republic. Plato argues in one his tenets on the Theory of Forms that the outside world remains unknowable; that man is compelled to view the ideal or the eidos when he is fed with already subtle images of the real. Man’s contentment is bordered with ignorance that enables him to sit placidly and watch the ‘images’ or shadows that do not ultimately give a perception of the outside world. In contrast, Aristotle’s Nichomachean Ethics provide a clear and definite understanding on the nature of man itself, where man’s ultimate purpose is directed toward the attainment of the good or eudaimonia, which is a state of happiness and greater understanding. The existence of virtue necessitates the individual to conceive of a state which provides personal and wilful understanding of the self in order to ‘know. This state of knowing, in Aristotelian terms, is focused on the idea of happiness. In response to the question, the paper will first discuss the notions brought about by Plato on the subject of Scepticism through an enumeration and explanation of his Theory of Forms, specifically on the Allegory of The Cave that brings about the sceptical challenge posed by Plat o whether the individual has the capability of attaining true knowledge. Consequently, Aristotle’s Nichomachean Ethics will attempt to deliver arguments that may answer the challenges posed on scepticism through a monistic approach on the Theory of Forms contrary to the dualistic conception of the world of Forms and Ideas. In addition, Aristotle’s virtue-based ethical system will also provide explanation toward the individuation of man in making his own choice and achieving true knowledge or happiness. Plato and the Cave As narrated in the aforementioned passages, one of Plato’s main philosophies is on the theory of Forms and Ideas. The Allegory of the Cave sums up one of his numerous epistemological assertions on universals; that is, the complete reliance of a universal tangent in the universe that remains unchanged, thus the existence of the ideal world or the eidos. As narrated in the passage, the work itself is an allegory, meaning that the objects and characters of the story act as symbols that represent one of Plato’s philosophies. The two men in the story (originally described as prisoners) are in a cave since childhood. This implies that man is born ignorant of true knowledge and the world around him. This also reflects Plato’s stewardship with his former mentor, Socrates, wherein the first method of gaining true knowledge is through a clear reaffirmation of own self-ignorance in order to know; I know nothing and therefore I must question to know. In relation to the allegory, the men are also chained to their places; that is, ignorance prevents them of exploring the outside world, to know the ideal. Yet they remained imprisoned to their own ignorance. Second, the images cast by a large fire in the back of the cave symbolize the form; the unreal objects of reality that merely provides a distorted perception of what is real. These images are reflected by the fire and cast into shadows onto the walls in which the two men happily watch. This symbolization means that the individual only perceive his world as a mere representation of the ideal. For example, to view a plain object, like a chair or an apple, is not to view it as it is; meaning that these objects are mere representations of the ideal world, thus they are only forms of the ideal. Next, there are also ambient noises of shouts and screams that the two prisoners immediately attribute it with the images they are seeing. This implies that sensual experience cannot entirely determine what is real. In order to know, one must question and therefore this precept establishes the foremost principles of rationalism, which is knowledge based on question rather than experience. Further, these men, fed with sounds and images, remain ignorantly happy, and therefore establishes continuity with regards contentment. The chains represent ignorance as it hinders both men of establishing real knowledge. Plato then presents a scenario where one of the men breaks free from his bondage. It takes time though, to walk in and about his place because it is the first time to do such. Man then explores things that he had not seen before – the real of objects of the representations he used to see in the cave. Outside the cave, he is blinded by the sun, yet regains his focus to see things as they are. He is then compelled to tell his fellow of his experiences. However, his companion is hopelessly happy and content with his ignorance that he refuses to free himself from his bondage. The implications of the following symbolisms represent the hopeless refusal of the chained man from knowing ‘what is real. Instead, he focuses his attention toward the petty illusions of the form; he had hopelessly chained himself with ignorance that provides him with happiness and contentment that he refuses to venture into a whole new different realm. On the other hand, the free man extricates himself from the illusions brought about the form and ventures hesitatingly toward the id eal. Plato notes the level of unease and difficulty in facing such since man has long been ignorant of the ideal world. Yet through difficulty, the attainment of true knowledge should be the sole reason of overcoming such obstacles. The symbolism of the sun, which blinds the free man as soon he leaves the cave, represents the intellectual illumination brought about by the ideal. This can also be related to a theistic interpretation of Plato’s view on God. The blinding illumination represents ‘greatness’ of the Thus, Plato’s scepticism is unidentified through the notion of man in search of the ideal. Taking from the philosophies of Socrates, Plato’s Theory of Forms argues for a search using rational thought and the mode of questioning in supposition with the sensual experience in attaining knowledge. This thought lies with the notion of sceptical assimilation of knowledge whether it can be attained or not. For Plato, the notion of the Good or the Ideal remains speculative since man’s ignorance prevents him from seeking such. A life in the Golden Mean On the other hand, Aristotle argues ethics is the search for the chief end and final goal in life. Ethical knowledge is not precise compared to mathematics and sciences, but it is a practical discipline in a way that in order to be good or virtuous is not to quantify it as a study but to actually become good or virtuous. Aristotle conceptualized that the highest good is happiness – the universal end of human life. Contrary to Plato's self-existing good, happiness should be practical rather than abstract or ideal. The Highest Good must be desirable in itself and not for some other good. Happiness is found in the experience of life and work that is unique to humans or the rational soul. The function of human beings is then to do what is inherently human, because to be good is to individuate oneself through the use of reason or logos. To achieve happiness, according to Aristotle, is line with the fulfilment of the natural purpose of the human soul. In addition, Aristotle states that an ethical virtue is a condition between what is in excess or deficient. However, Aristotle did not espouse moral relativism as he assigned certain emotions (hate, envy, jealousy) and certain actions (theft, murder) as intrinsically wrong in spite of different circumstances. In his work, the Nichomachean Ethics, the process to achieve happiness is to find a mean or middle ground between the two polar opposite of a particularly subject. For example, modesty is a middle ground between two emotions. Too much modesty leads to bashfulness and the lack leads to shamelessness. The foundation of the mean between the opposites of behavior is the Golden Mean. Aristotle’s ethics is goal-oriented; that every being has a definite purpose or end. In line with Plato’s thought, both philosophies center itself on the individual and choice. The difference lies with Aristotle’s ethical system wherein his virtues give the character its purpose, as opposed to Plato’s aim of achieving knowledge. As mentioned from book one of the Ethics, â€Å"every art and inquiry, is thought to aim at some good; and for this reason the good has been rightly declared to be that at which all things aim† (Pojman 2007, p. 375). Thus, Aristotle’s primary aim is for the attainment of the good, which all behaviour and action is directed to such. Plato argues for an assertion of knowledge as implied in the allegory, but Aristotle contradicts this argument that the ideal or the ‘good’ is not otherworldly and unattainable but can be achieved through the direction of happiness in an individual’s life. Aristotle defines virtue as excellence, not only in the material, bodily part of man but also of the soul: â€Å"for the good we are seeking was human good and the happiness human happiness. By human excellence we mean not that of the body but that of the soul; and happiness also we call an activity of the soul† (Pojman 2007, p. 382). For Aristotle, the concept of the good is not metaphysical, but rather attainable; a state of excellence motivated by virtue of the soul. This contrasts sharply with Plato’s notion of a self-existing good or the universals (the ideal, eidos). The human mind, according to Aristotle, naturally aligns its thinking toward abstraction and the conception of the form and ideal does not necessitate a separation of these two ‘worlds. ’ Rather, he argues that the attainment of the ideal is equated with the good or happiness and that it can be practically achieved through a life practiced with virtue. On the concept of virtue, Aristotle defines these as excellence on the part of the human soul. However, these virtues may either be in excess or defect that ultimately harms both the body and soul. Let us consider this, that it is in the nature of such things to be destroyed by defect and excess, as we see in the case of strength and health; both excessive and defective exercise destroys the strength and similarly drink or food which is above or below a certain amount destroys the health† (Pojman 2007, p. 384). The same occurrence happens with virtue; a virtuous act cannot be considered if it is in defect or in exces s. For example, fear is a polar opposite of rashness while courage is the mediated virtue. Both defect and excess are considered vice and therefore follows a certain amount of pain. Vice only exists in the bodily understanding of the mind while virtue (courage, temperance, justice) is nobler and man’s duty is to attain such. Moral excellence or virtue is then a mediation between virtue and vice and it through such that man achieves happiness. The Golden Mean, on the other hand, is a mediated state which enables the individual to achieve eudaimonia through virtue, which is a moderate state that separates excess and deficiency. As explained in the aforementioned passages, this balance relies on the understanding of excess or defect. The proper virtues, according to Aristotle, are courage, temperance, truthfulness, among others. These are the mediated forms of vice (courage as a middle ground between foolhardiness and fear). Scepticism Response In relation to the sceptical problems posited by Plato in his Theory of Forms, the arguments is the nature in which knowledge is acquired, which according to Platonic philosophy, is man’s goal – to break free from ignorance and to attain true knowledge. Plato slightly deviates from Socrates’ methods through the conception of the world of the ideal and forms. His challenge of scepticism lies primarily with the senses as explained in the allegory. The sensual experiences of individual cannot entirely guarantee a clear perception of what is real or not. Thus, the sensory images that man experiences everyday represent an ideal form on some outside world. The problem lies with the method of achieving such; that is, actually conceiving of perfect idea of a represented object. For Aristotle on the other hand, he answers this challenge through the conception of his own ideal end of man – achieving happiness. For Aristotle, the dualistic conception of the realm of the form and ideal, though abstract, does not necessarily mean that it is apart. Rather, he argues that both worlds are unified into one stratified substance and the ideal (eudaimonia, happiness) exist in the sensory world that the individual lives around. Thus, he categorizes the different factors of the world that the individual lives around through the conception of virtue and vice. Aristotle’s ethical system solely rely on the individual to conceptualize or to practice virtue in order to achieve happiness. Contrary to Plato’s theory, the assimilation of virtue is entirely attainable through a more practical practice rather than a metaphysical understanding. However, both philosophers share the same ‘struggle’ in achieving the desired state of human consciousness: â€Å"That moral excellence is a mean, then, and in what sense it is so, and that it is a mean between two vices, the one involving excess and deficiency. Hence, it is no easy task to be good. For in everything it is not easy task to find the middle† (Pojman 2007, p. 388). The same amount of effort, as characterized in the allegory, needs to be equally powerful or in this case, needs to have complete understanding on what it is to be in the ‘middle ground. ’ As Aristotle’s goal-centered ethical system, it contrasts with the implication brought by Plato’s allegory wherein there is only an imagined state of ‘escape’ from ignorance rather than a self-proclaimed attempt of defining one’s life. In the allegory, it is clearly presented from the symbolisms that the reader must ‘imagine’ the man escaping from the chains of ignorance in order to view the world of the eidos. Based from this premise, it can be assumed that this freedom of ignorance is through an understanding of the unreal; that one must question in order to know what real knowledge is. Plato’s problem on scepticism lies on the idea whether the ignorant man has the capability to question or understand the unreal objects of impression and further realizes the ideal that which represents it. Aristotle addresses this through the Nichomachean Ethics wherein the individual character and disposition of man is necessary in directing his own life to an objective state of happiness. Contrary to the dualistic notion of the form and ideal, both worlds, according to Aristotle, exists as one and are the world of forms is represented with the vice. Vice is considered a material, worldly state, something that opposes happiness through its polar opposites. Excess of happiness is indulgence and pleasure while the lack of it is melancholy. Both states however, follow a certain amount of pain since it neither provides balance, always an excess or lack. Through the practice of virtue and mediation, the individual experiences eudaimonia through a careful re-examination of action and the application of virtue. The virtuous life does not have pain, defect or excess, since it is mediated in the middle that is carefully suited to one’s individual needs. Aristotle’s idea of happiness is similar to that of Plato’s ideal world. However, Plato’s conception of the ideal remains unachievable, since the individuals response to their own ignorant states already provide them a sense of satisfaction and happiness. For Aristotle, this mediocre sense of happiness is not the final end or purpose of man. Rather, the application of the Nichomachean Ethics provide another greater purpose or end. The theory of forms merely presents a sceptical approach to man’s choice to break free from ignorance. Aristotle answers this problem through a character-oriented approach – that which gives purpose to the individual to totally break away from sensory experience and to question the world around him. A mediated knowledge Therefore, we conclude that Aristotle’s arguments opposing Plato’s Theory of Forms practically answers the sceptical problem of knowledge in Plato’s allegory. The question whether man has the capability to break free from ignorance is answered through an evaluation of personal character and moral beliefs in attaining a redirected good – happiness. Through the valuation of an end object, the individual is then given purpose. This purpose, applied with Plato’s ideologies, gives the ignorant man a sense of responsibility to know and redirect action toward a much nobler purpose. The individual is then not forever condemned with his own ignorance as he has a purpose to fulfil. Thus, the imagined state of freedom from bondage is gone from a wilful acknowledgement of purpose. In Aristotle’s notion, this purpose is directed toward happiness which individuates the being through purpose. These notions can also be based on the succeeding theories on rationalism and existentialism where Aristotle’s ethical systems give importance on the individual to question his own existence and surroundings in order to know, contrary to a sensual perception of the world. It is important for an individual to know a middle-ground between excess and deficient moral attitudes and characters in order to fully realize the illusions brought about by materialistic objects. Wilful ignorance poses a problem on the understanding of true knowledge since there is no courage to face new objects or truths. Both philosophers mention a certain level of difficulty in attaining virtue or intellectual illumination. It is then necessitated in the individual to fulfil such roles and break away from the ignorant perception of illusionary objects and to find a greater purpose in life. These finite states of worldly objects always posses a cycle of unending pain and only through a mediated understanding of happiness is when man can break away from such trivial cycle and achieve a complete state of understanding.

Freud and Maslows theory of motivation will be discussed as explanations of consumer behaviour Essays

Freud and Maslows theory of motivation will be discussed as explanations of consumer behaviour Essays Freud and Maslows theory of motivation will be discussed as explanations of consumer behaviour Paper Freud and Maslows theory of motivation will be discussed as explanations of consumer behaviour Paper It is the differences within people that make life interesting. However, the diversity in human behaviour often causes us to overlook the fact that people are really very much alike. It is these similarities that serve to explain consumer behaviour, and psychologists would suggest that most people tend to experience the same kinds of needs and motives, but simply express these motives in different ways. (Shiffman Kanuk 1994:93) Freud and Maslows theory of motivation will be discussed as explanations of consumer behaviour. Motivation is the basic concept in all human and consumer behaviour. It is described as the driving force within individuals that impels them to action, (Shiffman Kanuk 1994:94) this driving force is produced by a state of uncomfortable tension, which exists as a result of an unsatisfied need. Thus, behaviour is the need to reduce the tension to bring about a more comfortable state. One theory in motivation of human behaviour is based on internal instincts and drives that are mainly innate physiological processes. (Evans, Moutinho Raaij 1997:21) Sigmund Freud was one of the father figures of the study of personality, and gave us the notion of an unconscious element to our thinking. : He developed the Psychoanalytic theory, in which the personality consisted of three interacting parts the id, ego and superego. The id, which acts in the unconscious mind, is the infantile part of the personality. It is present from birth, and is dominated by all-impulsive drives. Thirst, hunger, and sex are the physiological needs of the individual in which immediate gratification must be sought I want it and I want it now! In an adult, these tensions maybe experienced with the inability to identify the source. (Glassman 1995:192) Opposing the demands of the id is the superego. This is a conscious drive that restraints or inhibits the impulsive forces of the id. It is the conscience, and represents the moral demands of family and society. Mediating between the demands of the id and the moral requirements of the superego is the ego. The ego is the individuals conscious control that includes our self-image. Its function is to balance the impulsive demands of the id and the sociocultural constraints of the superego, the way in which it does so, is what determines behaviour. An important part of Freuds theory was the notion that the id, ego and superego are in frequent conflict with one another. Because the ids demand for instant gratification clashes with the superegos standards of moral behaviour, results in the individual experiencing anxiety. So the ego is left to spend most of the time trying to resolve these conflicts. Thus defending itself using a number of defence mechanisms. (Gross Mcilveen 1998:569) An alternative to Freuds psychoanalytic theory is offered from a humanistic approach. In contrast, the humanistic approach is not a theory of personality, but instead looks at individuals as interpreters of themselves. Their behaviour is understood in terms of their own experiences. (Gross Mcilveen 1998:15) Abraham Maslow was concerned with viewing the person as a whole, and not just single innate responses as Freud had done. Although he was influenced by psychoanalysis, he believed in free will and that people had the ability to choose how they behaved, and so were not driven by unconscious forces beyond their control as Freud suggests. Thus, Maslow became disillusioned with innate influences and therefore rejected the determinism of Freud. (Glassman 1995:247) Again, in contrast to Freuds theory, Maslow saw a whole constellation of needs that could influence consumer behaviour. This behaviour was motivated by the conscious desire for personal growth; and was not a result of unconscious drives for bodily pleasure as Freud suggested. (Gross Mcilveen 1998:142) Maslow recognised the complexity of motivation, and sought to describe it in terms of a hierarchy of needs a ladder of motivation. Maslows theory proposes five basic levels of human needs, which rank in order of importance. At the bottom of the hierarchy are the basic physiological needs such as food, water, air, shelter, clothing and sex. When these needs are unfulfilled, nothing else matters. This level has echoes of Freuds psychoanalysis; the id would represent these physiological needs. After the first level needs are satisfied, safety and security needs become the driving force behind the individuals behaviour. These needs refer to physical safety such as freedom from danger, and psychological safety such as stability, routine and control over ones life and environment. Health can also be seen as a safety concern. When these needs are being met, one begins to focus on social needs, the need for love, affection and belonging, and assuming these needs are fulfilled, then the individual will go on and experience esteem needs. This level is concerned with egoistic needs that can take either an inward or an outward orientation, or even both. Self-acceptance, esteem and success are all examples of inwardly directed ego needs. Whereas reputation, status and recognition can all be seen as examples of outwardly directed ego needs. According to Maslow, most people do not satisfy their ego needs sufficiently to ever move to the fifth level of self-actualisation. Maslow believed that few people achieve this level because most are stalled along the way by insurmountable social or environmental barriers. (Gross Mcilveen 1998:143) But it remains a goal to strive for and could be one of the most significant motivators of all, the need to fulfil ones potential to become everything one is capable of becoming. The way, in which these needs are expressed, will differ from person to person. In summery, Maslows five level hierarchy suggests that higher-order needs become the driving force behind human behaviour as lower-level needs are satisfied. In effect, it is saying that it is dissatisfaction that motivates behaviour. Whereas Freud believes that satisfaction and gratification are the driving force behind motivation. Although both theories are widely thought of, both theories have been widely criticised. Freud was criticised for being deterministic. He suggested that all behaviour is determined, and that people are driven by unconscious forces beyond their control. (Gross Mcilveen 1998:14) Therefore neglects the concept of free will suggested by Maslow. Free will he implied, was just an illusion. (Gross Mcilveen 1999:46) Maslow was also criticised. Shiffman and Kanuk (1994) said that Maslows concepts are too general and the problem with the theory is that it cannot be tested empirically. There is no way to measure precisely how satisfied one need must be before the next higher need becomes operative. p113) He was also criticised for the sample of people he chose. They exhibited the traits he hoped to find; therefore the process was biased. (Glassman 1995:255) Despite these criticisms, both theories have been useful tools for marketers and advertisers in understanding consumer behaviour. For those researchers who apply Freuds psychoanalytic theory to the study of consumer personality suggest the idea that human behaviour is ple asure seeking, and that the id is the source of energy, drive and motivation. As this source is unconscious, individuals are unaware of their true reasons for consuming the way they do, and so this concept is used as the basis for motivational research. They tend to focus on consumer purchases and/or consumption situations, treating them as a reflection and an extension of the individuals own personality. (Shiffman Kanuk 1994:130) In other words, how we look and what we wear reflects our personality. In advertising terms, Freud provides productive grounds for image making, suggesting that the products purchased will make the individual more popular, interesting or sexually attractive. Rice 1997:247) Although personality may be consistent, consumption behaviour often varies because of psychological, sociocultural, and environmental factors that affect behaviour. Thus, personality is only one of a combination of factors that influence how a consumer behaves. Maslows hierarchy of needs theory has been very useful in offering an understanding of consumer motivation. It is readily adaptable to marketing strategy, primarily because the goods one consumes often serve to satisfy each level of need. I. e. ne buys houses, food and clothing to satisfy physiological needs, locks and insurance for safety needs, almost all personal care products are bought to satisfy social needs, luxury products such as flash cars and jewellery etc are bought to fulfil ego needs, and college training and banking services are sold as ways to achieve self-fulfilment. (Schiffman Kanuk 1994:113) Although both theories have proved to be very influential in marketing and advertising, there has been no solid evidence to support either. Whether ones behaviour is innate, or a result of the outside world has proved to be the most contentious dispute in psychology.